專家:黑五打折名不副實
文章來源:未知 文章作者:enread 發布時間:2019-11-26 07:20 字體: [ ]  進入論壇
(單詞翻譯:雙擊或拖選)
Black Friday does not offer the bargains it claims, consumer experts warned.
 
消費專家警告稱,“黑色星期五”的打折促銷名不副實。
 
Almost all of the 'deals' promoted around the event last year were actually on offer for the same price or cheaper in the six months either before or after.
 
Remarkably1, just one in 20 was actually the cheapest price on that date.
 
Consumer group Which? has told shoppers to be wary2 of what they describe as the 'Great Black Friday Swindle' after analysing dozens of offers from Amazon, John Lewis and Currys PC World.
 
Imported from the US, Black Friday always falls on the last Friday of November. This is because the sales are scheduled to follow the American holiday of Thanksgiving which takes place the day before.
 
In Britain, the event has been a disaster for many retailers3 – particularly those with a high street presence – because they feel they have to slash4 prices or risk missing out on the first flush of festive5 spending.
 
Before Black Friday crossed the Atlantic, shops held off advertising6 discounts until the last minute before Christmas.
 
However, the November sales event now leads to a huge spending splurge over the weekend – only to be followed by empty stores and streets through December.
 
Now research by Which? suggests the Black Friday sales themselves are not all they seem.
 
Which? tracked the prices of 83 products on sale on Black Friday in 2018 for a year, from six months before the day until six months after. Researchers found just four deals – 5 percent – were cheaper on Black Friday than at other times.
 
Six in ten of the products on offer, which included speakers, soundbars and kitchen appliances, were cheaper or the same price on at least one day in the six months before the event.
 
And Which? found that three in four products were cheaper or the same price in the six months afterwards, when compared with the deals offered in two weeks around Black Friday.
 
Natalie Hitchins at Which? said: 'We have repeatedly shown that "deals" touted7 by retailers on Black Friday are not as good as they seem. Time-limited sales can be a good opportunity to bag a bargain, but don't fall for the pressure tactics around Black Friday. Our investigation8 indicates that this popular shopping event is all hype and there are few genuine discounts.'


點擊收聽單詞發音收聽單詞發音  

1 remarkably EkPzTW     
ad.不同尋常地,相當地
參考例句:
  • I thought she was remarkably restrained in the circumstances. 我認為她在那種情況下非常克制。
  • He made a remarkably swift recovery. 他康復得相當快。
2 wary JMEzk     
adj.謹慎的,機警的,小心的
參考例句:
  • He is wary of telling secrets to others.他謹防向他人泄露秘密。
  • Paula frowned,suddenly wary.寶拉皺了皺眉頭,突然警惕起來。
3 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名詞復數 )
參考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商業街的零售商報告說圣誕節前銷售量顯著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有為他們提供符合要求的貨品的法定義務。
4 slash Hrsyq     
vi.大幅度削減;vt.猛砍,尖銳抨擊,大幅減少;n.猛砍,斜線,長切口,衣衩
參考例句:
  • The shop plans to slash fur prices after Spring Festival.該店計劃在春節之后把皮貨降價。
  • Don't slash your horse in that cruel way.不要那樣殘忍地鞭打你的馬。
5 festive mkBx5     
adj.歡宴的,節日的
參考例句:
  • It was Christmas and everyone was in festive mood.當時是圣誕節,每個人都沉浸在節日的歡樂中。
  • We all wore festive costumes to the ball.我們都穿著節日的盛裝前去參加舞會。
6 advertising 1zjzi3     
n.廣告業;廣告活動 a.廣告的;廣告業務的
參考例句:
  • Can you give me any advice on getting into advertising? 你能指點我如何涉足廣告業嗎?
  • The advertising campaign is aimed primarily at young people. 這個廣告宣傳運動主要是針對年輕人的。
7 touted 00151f908b31d984fd20d8b48dba34f3     
v.兜售( tout的過去式和過去分詞 );招攬;偵查;探聽賽馬情報
參考例句:
  • She's being touted as the next leader of the party. 她被吹捧為該黨的下一任領導人。
  • People said that he touted for his mother and sister. 據說,他給母親和姐姐拉生意。 來自辭典例句
8 investigation MRKzq     
n.調查,調查研究
參考例句:
  • In an investigation,a new fact became known, which told against him.在調查中新發現了一件對他不利的事實。
  • He drew the conclusion by building on his own investigation.他根據自己的調查研究作出結論。
TAG標簽: price sales Friday
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